CHANEL × THE CELEBRITY
CHANEL BEAUTY × THE CELEBRITY

Seoul
Beauté.

Where French Luxury Meets Korean Skin Culture

An editorial exploration of beauty's most compelling cultural dialogue — the exchange between Chanel's legacy of French elegance and Seoul's skin-first beauty philosophy that has reshaped global cosmetics.

Discover the Collection
Editorial Spread

The Seoul Campaign

Photographed across Gyeongbokgung Palace, Bukchon Hanok Village, and Dongdaemun Design Plaza — the Seoul Beauté campaign brings together Chanel's classic codes with Korean visual identity.

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Campaign · Seoul, May 2026
Hanni × Chanel N°5
The Garden of Five
Photographed by Kim Woo-jin · Styled by Min-Young Park
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Global Ambassadors

The Faces of
Chanel in Seoul

Four Korean artists whose aesthetic universe aligns with Chanel's vision of timeless modernity — and whose cultural influence reaches 100 million followers worldwide.

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Global Beauty Ambassador
Hanni (NewJeans)
Faces of CHANEL N°5 and CHANEL Beauté 2026 campaign
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Fashion & Beauty
IVE Wonyoung
CHANEL Haute Couture front row presence · Beauty exclusive
Beauty Editorial

Stories From
Seoul Beauté

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Beauty Feature · Skincare
How K-Beauty's Glass Skin Obsession Finally Arrived at Chanel's Formulation Lab
The story of how Seoul's skin-first philosophy infiltrated the Chanel laboratories in Compiègne and changed how the house thinks about foundation, primer, and glow.
Read Feature
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Interview · Ambassador
Hanni on Chanel, Identity, and Why Beauty Is About Confidence First
In her first extended interview as a Chanel ambassador, NewJeans' Hanni speaks about her relationship with beauty, French culture, and what wearing Chanel means to her generation.
Read Interview
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Cultural Essay · Beauty
The Seoul Beauty Map: 12 Addresses Where K-Beauty Meets High Fashion
From the Chanel flagship in Cheongdam-dong to the indie beauty labs of Seongsu — a guide to the addresses defining Seoul as the world's most exciting beauty city.
Read Guide
"Seoul has become the most important conversation in luxury beauty. What happens in Apgujeong today becomes global beauty standard in three years."
— Elena Vasquez, THE CELEBRITY Beauty Director
Product Story

CHANEL N°5
Seoul Edition

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The Seoul Edition: A Fragrance That Speaks Two Languages
Created exclusively for the Seoul Beauté campaign, the CHANEL N°5 Seoul Edition interprets the iconic fragrance through Korean flower notes — specifically Jeju Island magnolia and mugunghwa (Rose of Sharon, Korea's national flower) — woven into Chanel's original 1921 formula structure.
CollectionSeoul Beauté 2026
NotesMagnolia · Mugunghwa · Ylang-ylang · Aldehyde
ExclusivityAsia-Pacific exclusive
PhotographerKim Woo-jin
AmbassadorHanni (NewJeans)
A Branded Editorial Experience by
THE CELEBRITY Brand Studio
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